Blogging is the rage these days but it isn’t for everybody and it’s certainly not for every law firm. Here are five reasons NOT to start a Law Firm blog:
- Your target audience doesn’t read blogs. If you prospective clients aren’t the blog-reading type, the time and effort involved in starting and maintaing a blog might exceed the potential benefit.
- Your firm is to busy. But when isn’t a law firm busy? It may just be that your client’s work may be more important than your own.
- You’re a seller not a writer. You can easily describe your firm in a two sentence statement. You can clearly articulate how your firm is different without sounding just like all of the other law firms around.
- Your firm isn’t what you’d call, ‘tech-savvy’. If technology just isn’t your agency’s thing, think twice before starting a blog. The learning curve may be to steep to make good business sense. I just wouldn’t let my clients and potential clients know…
- Your firm’s business model isn’t based on a uniqueness. If your law firm offers services that really don’t differ all that much from those provided by your competitors, there might not be much point in blogging.
Not Every Legal Firm Should Have a Blog
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